Description
Dubbed “Shoes 53045” (the numbers spell “shoes” when flipped backwards and upside down), the label was created to express a non-traditional footwear option that mixes European design with athletic technology developed by Chinese manufacturers. With the inaugural release, Tourniaire-Beauciel and co-founder Aurelia Ammour (a former LVMH and Kering fashion executive) look to establish the thick bubble sole stacked on top of a sculpted sole as their brand’s defining element.
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